Vital Choice Promo Codes and Coupons September 2025

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Vital Choice

Vital Choice is an online retailer specializing in wild-caught seafood, organic foods, and supplements. Founded by a former fisherman, they focus on premium wild-caught fish, particularly Alaskan salmon, along with other seafood products, grass-fed meats, and organic berries. They emphasize sustainable fishing practices and high-quality, pure food options.

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Today's Vital Choice discount codes

TOP PICK
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$15 off

3 uses
high

worked 6 months ago

Get $15 off with discount code on $129+ orders
Vital Choice logo

15% off

7 uses
high

worked 7 months ago

Take 15% off with code
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$50 off

5 uses
high

worked 4 months ago

Take $50 off with coupon on $249+ orders
Vital Choice logo

15% off

63 uses
high

worked 18 days ago

15% Off Storewide at Vital Choice

Featured Vital Choice Products

MSC Wild Chilean Seabass - skinless, boneless

MSC Wild Chilean Seabass - skinless, boneless

Known also as Antarctic toothfish, our Chilean seabass is line-caught in the deep, icy waters of the Ross Sea. Coveted by chefs worldwide, this luxury fish has a rich, buttery, melt-in-your-mouth flavor, and large, moist flakes. Its high oil content is largely comprised of omega-3 fatty acids and helps prevent overcooking. Individually flash-frozen and vacuum-packaged in recipe-ready portions. MSC certified sustainable* Excellent source of protein 5,190mg omega-3s per 6-oz serving Product of United Kingdom** *MSC CERTIFIED SUSTAINABLE SEAFOOD: The Marine Stewardship Council (MSC) is a global nonprofit that operates the world's leading certification program for sustainable wild seafood. They work with fisheries, scientists, industry, and NGOs to protect the ocean and ensure that wild seafood is available to feed future generations. Every purchase of a product with the MSC blue fish label helps to support a healthier ocean. Learn more at www.msc.org. **This fish is caught in international waters, so the country of origin is the nation where the harvesting vessel is registered, which in this case is the UK. Ingredients: Chilean seabass (Dissostichus mawsoni). Contains fish.

USD 299.99

MSC Canned Albacore Tuna - in olive oil

MSC Canned Albacore Tuna - in olive oil

A convenient source of protein and omega-3s, our canned fish offers exceptional quality, flavor, and nutrition. All our wild albacore tuna comes from a Pacific fishery in which smaller boats line-catch individual tuna using the sustainable troll method, which ensures careful handling of each fish, safety for dolphins, and very minimal bycatch. Unlike most canned tuna, ours is cooked only once, which preserves its mild flavor and tender texture. MSC certified sustainable* Solid white tuna Organic extra virgin olive oil Excellent source of lean protein 1,480mg omega-3s per serving Kosher pareve (OU) Product of USA *MSC CERTIFIED SUSTAINABLE SEAFOOD: The Marine Stewardship Council (MSC) is a global nonprofit that operates the world's leading certification program for sustainable wild seafood. They work with fisheries, scientists, industry, and NGOs to protect the ocean and ensure that wild seafood is available to feed future generations. Every purchase of a product with the MSC blue fish label helps to support a healthier ocean. Learn more at www.msc.org. Ingredients: Pacific albacore tuna (Thunnus alalunga), organic extra virgin olive oil, sea salt. Contains fish.

USD 229.99

Wild Pacific Lingcod - skinless, boneless

Wild Pacific Lingcod - skinless, boneless

A Pacific Northwest secret and much beloved by wild seafood aficionados, the delicious and versatile fish known as lingcod isn't cod at all. Ours is longline-caught off the coast of British Columbia or Southeast Alaska. Sweet and firm, mild and moist, lingcod's large flakes make it a versatile, lean protein. Delicious when pan-fried or in tacos, chowder, or cioppino. Individually flash-frozen and vacuum-packaged in recipe-ready portions. Excellent source of lean protein 475mg omega-3s per 6-ounce serving Product of USA Ingredients: lingcod (Ophiodon elongatus). Contains fish.

USD 199.99

MSC Wild Copper River King Salmon

MSC Wild Copper River King Salmon

Each May, the glacier-fed Copper River in south-central Alaska plays host to a momentous event. King salmon, also known as Chinook, the largest and most powerful Pacific salmon species, return to their ancestral spawning grounds deep in the Alaskan backcountry. It is the very first salmon run of the year, and these king salmon are a rare and seasonal delicacy, celebrated for their exceptionally luscious flavor and texture. Delicious when grilled, broiled, or roasted, this salmon comes to you individually flash-frozen and vacuum-packaged in recipe-ready portions. MSC-certified sustainable* Excellent source of protein and vitamin D 3,370mg omega-3s per 6-oz serving Kosher (EK), approved for Passover Product of USA (Alaska) *MSC-CERTIFIED SUSTAINABLE SEAFOOD: The Marine Stewardship Council (MSC) is a global nonprofit that operates the world's leading certification program for sustainable wild seafood. They work with fisheries, scientists, industry, and NGOs to protect the ocean and ensure that wild seafood is available to feed future generations. Every purchase of a product with the MSC blue fish label helps to support a healthier ocean. Learn more at www.msc.org. Ingredients: Pacific king salmon (Oncorhynchus tshawytscha). Contains fish.

USD 219.99

What Vital Choice coupons are available today?

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51
Vital Choice deals available today
4
Active Vital Choice codes
15% off
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Note: Our community tests every Vital Choice promo code and shares results in real-time. Check success rates and shopping tips in the activity feed to find what works best for your purchase.
Vital Choice logo

20% off

5 uses
medium

worked 6 months ago

Score 20% off with code
Vital Choice logo

20% off

1 uses
medium

worked 6 months ago

Take 20% off with discount code
Vital Choice logo

$35 off

6 uses
medium

worked 6 months ago

Take $35 off with promo code
Vital Choice logo

25% off

3 uses
medium

worked 6 months ago

Take 25% off with discount code

More Vital Choice Products

Dungeness Crab Meat - cooked & shucked

Dungeness Crab Meat - cooked & shucked

Sustainably harvested in the wild coastal waters off Oregon and Washington State, our Dungeness crabmeat comes to you pre-cooked, shucked, cleaned, and quick-frozen. Just defrost and serve in your favorite seafood cocktail, Crab Louie, chowder, quiche, or crab cakes. Shucked meat from legs, claws, and body Excellent source of lean protein 350mg omega-3s per serving Dungeness crab harvested with pots in the Northeast Pacific Ocean is a Seafood Watch® Good Alternative Product of USA Ingredients: Dungeness crab (Metacarcinus magister). Contains shellfish. Flash-Frozen is the New Fresh: Much of our seafood comes to you frozen, which means you can enjoy seasonally harvested fish and shellfish any time of the year. Freezing fish rapidly and within hours of catch locks in flavor and freshness, giving us straight-from-the-sea taste without the risk of spoiling. Major advances in rapid-freeze technologies mean seafood can be frozen solid in a matter of seconds, which minimizes damage to cell walls, preserving taste, texture, and moisture levels. The process of freezing seafood has evolved to the point where frozen fish is comparable to-if not better than-fresh. In fact, consumer taste-tests conducted by Oregon State University consistently put frozen seafood on top. Seafood Watch®: Since 1999, the Monterey Bay Aquarium Seafood Watch® program has provided science-based seafood recommendations that help consumers and businesses make purchasing decisions for a healthy ocean. Seafood Watch® has developed the most trusted, rigorous standards for fishing and aquaculture practices worldwide, setting the global bar for ecologically sustainable seafood. Seafood Watch® is a registered service mark of the Monterey Bay Aquarium. Marine Omega-3s: Omega-3 fatty acids are found in seafood, livestock, and some plants, but seafood is the only concentrated source of two types that are vital for human health: eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). Evidence suggests consumption of EPA and DHA supports brain development and eye and heart health.

USD 149.99

MSC Deluxe Wild Sockeye Salmon Burgers - 5 oz each

MSC Deluxe Wild Sockeye Salmon Burgers - 5 oz each

A convenient source of protein, vitamin D, and omega-3s, our wildly popular burgers are made with wild Alaskan sockeye salmon and organic seasonings. Our raw patties come individually vacuum-packaged and cook from frozen in less than 10 minutes. Keep them on hand for a quick meal on the grill or skillet. No preservatives, MSG, soy, corn, wheat, eggs, dairy, or sugar. MSC certified sustainable* Excellent source of lean protein and vitamin D 1,200mg omega-3s per 5-ounce serving Kosher pareve (OU) Product of Canada *MSC CERTIFIED SUSTAINABLE SEAFOOD: The Marine Stewardship Council (MSC) is a global nonprofit that operates the world's leading certification program for sustainable wild seafood. They work with fisheries, scientists, industry, and NGOs to protect the ocean and ensure that wild seafood is available to feed future generations. Every purchase of a product with the MSC blue fish label helps to support a healthier ocean. Learn more at www.msc.org. Ingredients: Pacific sockeye salmon (Oncorhynchus nerka), water, organic extra virgin olive oil, organic apple powder, sea salt, organic onion powder, organic herbs and spices, organic-compliant white vinegar powder, organic garlic powder.

USD 199.99

MSC Ventresca Albacore Tuna in Olive Oil

MSC Ventresca Albacore Tuna in Olive Oil

Unique, delicious, and wildly popular, our Ventresca is the most luxurious canned tuna you'll ever eat. Hand-cut from the richest, most tender portion of the small albacore, the belly meat is packed by hand with organic extra virgin olive oil and a pinch of sea salt. Our albacore tuna comes from a Pacific fishery in which smaller boats line-catch individual tuna using the troll method, which ensures careful handling of each fish, safety for dolphins, and very minimal bycatch. Unlike most canned tuna, ours is cooked only once, which preserves its mild flavor and tender texture. MSC certified sustainable* Excellent source of protein 3,550mg omega-3s per 2-ounce serving Organic extra virgin olive oil Product of USA *MSC CERTIFIED SUSTAINABLE SEAFOOD: The Marine Stewardship Council (MSC) is a global nonprofit that operates the world's leading certification program for sustainable wild seafood. They work with fisheries, scientists, industry, and NGOs to protect the ocean and ensure that wild seafood is available to feed future generations. Every purchase of a product with the MSC blue fish label helps to support a healthier ocean. Learn more at www.msc.org. Ingredients: Pacific albacore tuna (Thunnus alalunga), organic extra virgin olive oil, sea salt. Contains fish.

USD 69.99

Wild Pacific King Salmon - skinless portions

Wild Pacific King Salmon - skinless portions

WILD CAUGHT. NO CATCH.™ Known also as Chinook, king salmon is the largest of the five Pacific salmon species and celebrated for its high oil content. Our kings are line-caught in the pristine waters of Alaska and British Columbia and iced immediately to lock in their fresh-caught flavor and texture. King salmon's rich taste and luxurious texture make it perfect for grilling, broiling, or roasting. Like sockeye, king salmon is an abundant source of protein and vitamin D. Individually flash-frozen and vacuum-packaged in recipe-ready portions. King salmon caught with troll lines in the Northeast Pacific Ocean is a Seafood Watch® Good Alternative. Individually flash-frozen and vacuum-packaged in recipe-ready portions. Excellent source of protein and vitamin D 2,240mg omega-3s per 4-oz serving Kosher (EK), approved for Passover Product of USA or Canada Ingredients: Wild Pacific king salmon (Oncorhynchus tshawytscha). Contains fish.

USD 269.99

Vital Choice logo

$25 off

1 uses
medium

worked 5 months ago

Take $25 off with coupon on $159+ orders
Vital Choice logo

30% off

3 uses
medium

worked 6 months ago

Score 30% off with code
Vital Choice logo

20% off

4 uses
medium

worked 4 months ago

Take 20% off with coupon
Vital Choice logo

20% off

6 uses
medium

worked 4 months ago

Take 20% off with code

Sustainability Score

82%
While Vital Choice demonstrates strong commitment to sustainable fishing practices and maintains good transparency about their sourcing, there are areas for improvement. They work with certified sustainable fisheries and use responsible packaging, but their carbon footprint from shipping and cold storage could be reduced. They provide detailed information about their supply chain and fishing methods, though some gaps exist in their broader environmental impact reporting. Their animal welfare standards are strong for wild-caught fish, but their oversight of processing facilities could be more rigorous.

About Vital Choice

4.0 (1)

FAQs

The biggest sales typically occur during Black Friday/Cyber Monday, their anniversary sale in June, and occasional flash sales throughout the year. They also run special promotions during wild salmon season (May-September).

Yes, new customers can usually get 10% off their first order by signing up for their newsletter.

The best time to buy salmon is during the peak season (May-September) when fresh catches arrive. This period often features special deals and the freshest selection.

They offer a rewards program called Vital Choice Rewards, bulk purchase discounts, and monthly specials featured in their newsletter.

In the past month, Vital Choice has launched 1 new promo coupons for shopper discounts. This indicates that Vital Choice does not provide regular opportunities for customers to save money on their purchases.

On average, Vital Choice provides 0.5 discount coupons each month. Based on historical data, the average time between Vital Choice coupon releases every 60 days. However, this rate depends on various factors such as seasonal promotions (Black Friday, Cyber Monday, etc.), product launches, or other marketing initiatives. To stay informed about upcoming discounts and promotions, we recommend checking Vital Choice website regularly, subscribing to email newsletters, and following them on social media.

Vital Choice is offering 4 working store-wide codes, however they are also offering 47 additional discount codes with a best discount of 15% off

terra.coupons is the #1 provider of discount codes for your favorite retailers, such as Vital Choice. As a crowd-sourced platform for coupon codes, we accurate codes for over 10,000 stores. Save time and avoid expired codes by checking terra.coupons for the latest Vital Choice discount codes.

Curated by

Massam A.

Massam A.

Discount Finder

Last updated September 2025

Hailing from the scenic Pacific Northwest, Massam is a former chef turned deal-hunting enthusiast. When he's not tracking down the latest discounts, you'll find him exploring hiking trails or experimenting with sustainable living. He brings the same attention to detail from his culinary days to curating the best promotions for you.

Latest Vital Choice coupon activity

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